Our hair extensions are ethically sourced through every step of the supply chain. We partner with trusted suppliers who follow responsible sourcing practices — because luxury is more than appearance. Through quality and ethics, we set high standards for the beauty industry.
Our extensions are ethical, virgin human hair with healthy cuticles intact, sourced from a single donor. These luxury hair extensions last 1 to 3 years with correct care. Our primary sourcing regions, located in southwest China (including the Sichuan and Yunnan provinces), offer pristine natural environments, ideal for cultivating premium hair. The lifestyle and economy is laid-back and slow paced, meaning women tend to avoid perms, bleaching, or colouring. This makes their hair a coveted source for highend hair extensions.
The individuals who sell their hair are fully aware of its value, and they are compensated generously. Some women sell their hair to fund their education, while many rely on this income to support their daily lives. The sale of hair has become a significant aspect of their livelihoods — they willingly sell their hair in return for fair compensation, a beneficial trade for all.